There have been a number of exceptional comments posted over the last 24 hours.
Firstly, the observation has been made on more than one occasion that there are genuine anti-Semites (some of whom are Jewish) active in the media. The Sensible Jew believes that this point is moot. Apart from the impossibility of determining exactly which journalists and editors are indeed anti-Semitic, we must acknowledge that certain people with various ideological agendas will always abuse their positions in the media. Such people cannot be “rooted out.”
The question then becomes, how best to deal with such people. Our post regarding good media strategy answers some of the issues. Ultimately, a community that is adequately, accurately, and legitimately represented has a better chance of winning PR battles. But good leadership is not enough. Our leaders are not necessarily the best people to represent us to media, even if they had in any way legitimately attained their positions. Expertise in media and public relations is very different from the skills required to run the various communal institutions. A good administrator, however, will have the skills to identify a good media handler, and employ him/her in a professional capacity.
Yoram mentions that all media (not just Australian) seeks the simple dichotomies and is uninterested in the subtleties of any debate. While we agree with this point, we would also contend that the competent PR person understands this as well, and would therefore be able to provide interesting angles, soundbites and other media-friendly modes of communication. Yoram mentions Barack Obama as a counter-example of his concern. Indeed, Obama, while certainly no lightweight, did not talk of policy minutiae during his campaign. He and his media team understood exactly how to capture media attention, and how to position him as an agent of change without ever getting too mired in detail.
Similarly, the Jewish PR rep would avoid getting bogged down in the detail of issues, but would remain, “on message” – emphasising the Jewish commitment to Australian values, human rights, and the good that civil society can do (eg the NCJW does wonderful charity work with non-Jews, the large Jewish contribution to Aboriginal welfare). If we are determined to present such a face to the world, we force our opponents on to the defensive, something that would make for rather a refreshing reversal of the current situation. Individual anti-Semites in various media organisations cannot match a media-wide narrative that presents the Jews as forward-thinking, valuable contributors to the betterment of Australian society.
This narrative would certainly take time to establish. We have done ourselves so much damage recently; however, the task is far from insurmountable. In fact, the PR is the easy part. It’s changing the nature of our current leadership that provides us with our greatest challenge. We will tacle this in the following post.
Reader response 1: Representative Leadership
At The Sensible Jew, we’ve decided to include the odd post that responds to comments from readers that are particularly insightful, in the hope of stimulating further discussion on a particular topic.
Reader, Yoram, has asked a few really good questions in the comments section of the post here.
One question in particular, “To start working on a definition of legitimacy; what gives someone or some organisation legitimacy and what does not,” is really striking.
Do readers here feel that Australian Jews are adequately represented? Is there a need for greater transparency both in institutional processes and in the election/appointment of these institutions’ leaders?
If not, by what mechanisms can this situation be addressed? Is it feasible to establish an opt-in (ie – self selected) electorate of Jews that can then vote for its leadership?